Wednesday, February 08, 2012

To Pin or Not to Pin

Any girl (and guys if they admit it) worth her weight in credit cards will admit the guilty pleasure of window shopping..everything provides a tantalizing view....just enough to stir your purse strings but not enough to make you actually reach for that safely tucked away roll of cash.

 This simple act of material voyeurism has been known to provide countless hours of idle pleasure, and now there's a way of engaging in it without even reaching for our dainty purses. It's a well-stacked website called pinterest tucked away in the labyrinths of the virtual world.

For the uninitiated, pinterest is an online pinboard. Remember the staid brown pinboards that we would use to pin everything from to-do lists, vacation pics, trinkets and our bucket lists of course! With pinterest you can pin virtually (pun intended!) anything and get like-minded (or despise- minded) people to view it. 

 I've seen pictures ("pins" if you will) of everything - from iPhone apps-shaped-cookies (no kidding!) to the house -I've-always-wanted-to-have-but-never-thought-existed. Through your own virtual pinboard you can share your tastes on everything - from shoes to music with just about anyone.

 Some people have taken it a step further and have actually planned their weddings and vacations using pinterest. To give you an example, say our hypothetical bride Kate is getting married next week (time to press the panic button!) and can't decide whether a pink or a vanilla satin rose would complement her outfit, what does she do? Pin it of course! Based on the number of "repins" and the ubiquitous "likes" - voila, she's got her choice made!

What's sets Pinterest apart in this wave of Facebook and Twitter loyalists, is the steady but quite popularity that it has gained. According to online sources, it's driving more traffic than Google+, YouTube and LinkedIn combined! Granted that pretty little trinkets and rainbow layered cakes are likely going to melt little-girly hearts only but pinterest has also gone a step further and opened the doors to visual micro blogging!

 With our constantly decreasing attention spans, traditional blogs gave way to the concise-all-encompassing status message, but honestly who really wants to do all that reading in a doughnut break during work? pinterest opens the floodgates to visual gratification by providing a snapshot of what trend setters, bloggers (and perhaps even stalkers) really dig. Loyalists manage to provide a snapshot of themselves by pinning just about anything that gets their eyeballs rolling!

As the visual medium becomes the new currency for carrying on conversations (exactly how many hours in a day do women spend talking about THAT colour and men about a sleek design?) visual blogging might gain credence as a quick way of expressing our tastes, passions and perhaps even social issues (I can recall more TIME magazine war photographs stirring my heart than any article ever could). 

 With this mode of communication and the website capturing popular imagination, starting a visual conversation in real time might just be a pin away!




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